Get the help
you need for your small business
Save money and grow your appliance store business
Reduce your costs and get expert retail advice while attracting more customers with a premium selection of home appliances from reputable and well-loved manufacturers, suppliers and brands
Why Leading Edge?
We offer real service from real people, hand in hand, with advice and service small retailers can rely on. We are empowered to meet customers’ needs with expert product knowledge, educational resources, after-sales service, and our willingness to go the extra mile to deliver the appliances that Australians need. We help our Members, independent appliance retailers, serve their local communities
Reason to join Leading Edge Appliances
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Choose from a vast selection of top-quality products and exclusive ranges from trusted global suppliers and distributors
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Access negotiated rates and better trading terms with Central Billing, which includes consolidated billing from multiple suppliers, buying you up to 60 days to pay
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Save big with our ELLE program, offering exclusive discounts and cashback opportunities
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Boost your marketing efforts with free, retail-focused collaterals or request custom marketing services for a fee
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Join a community of retail leaders and like-minded businesses, learn best practices, and stay in the loop with events from our member-exclusive noticeboard
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Get expert e-commerce support for your online store for an additional fee
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Stay compliant with the latest workplace relations regulations through the National Retail Association membership, which is included in your Leading Edge Retail membership
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Become part of our nationwide "Local Like Us" campaign that encourages customers to shop locally and drives them to our members’ stores
Support from leaders in retail
Our passionate appliances category team has a combined 40 years of proven experience and expertise in the market. They are committed to helping our members with product sourcing, supplier and partner negotiations, cost-savings and e-commerce and marketing support.
Meet the Team
Discover your friendly Leading Edge Appliances team today!
Cameron Harvey
Head of Home Appliances & Audio Visual
With over 15 years of experience in consumer electronics and a passion for home appliances, Cameron’s vast experience in business strategy, direction and management means he’s seen it all. Cameron always keeps members and their communities at the forefront when it comes to making decisions to ensure growth and longevity in independent retailers.
P: +61 2 8732 9565
Gorica Daly
Category Assistant, Appliances
Having been with the group for over 10 years, Gorica has seen and done it all before settling into her current role in the Appliances Group. Gorica is the “go-to” person for all things operations.
P: +61 2 8732 9588
Jessica Ashburner
Category Specialist, Appliances
Nearly 2 decades of retail experience has lead Jessica on a path from the sales floor to management and franchise ownership. Understanding the ins and outs of running profitable stores in regional towns saw Jessica turning underperforming stores into high achievers by utilising and supporting the community in which she is in.
P: +61 2 8732 9567
We’re here to help
You don’t have to go through all your challenges alone. In addition to our membership and category teams, our members have the support of experts and specialists in marketing, finance, operations and technology to help you reach more customers, manage cashflow, consolidate invoices and grow your business. Join Leading Edge and find out how we help independent retailers survive and thrive.