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Receive game-changing support to propel success and growth for your electronic business

Expand your electronic store's customer base and discover highly sought-after, cost-effective products by establishing connections with a wide range of suppliers and brands.

Why Leading Edge?

We are committed to supporting independent electronic businesses in their pursuit of technology products, solutions, and expert retail assistance. Drawing on 40 years of experience, knowledge, and industry connections, we offer our Members valuable business opportunities that include purchasing power, supplier access, cost savings, industry expertise, leadership, and best practices to help drive their success.

Reason to join Leading Edge Electronics 

  • Gain entry to an extensive assortment of merchandise and exclusive product lines from reputable global brands, suppliers, and distributors. Benefit from advantageous trade agreements through our Central Billing program, including flexible payment terms, free freight into store, account management, and supplier rebates 

  • Save substantial amounts of money annually on both personal and business expenses with our member-exclusive ELLE discounts and cashback program 

  • Access complimentary marketing materials aligned with prominent retail sales events and campaigns or request custom marketing services for a nominal fee 

  • Establish connections with retail leaders and other like-minded businesses, acquire best practices, seek answers to questions, and discuss industry news and trends through events and our member noticeboard 

  • Collaborate with our team of e-commerce specialists in a one-on-one setting for end-to-end assistance on your online store for an additional fee 

  • Access a Workplace Relations hotline, receive advice on topics such as compliance with modern awards and performance management, and consult with in-house industry experts through the National Retail Association membership included with your Leading Edge membership 

  • Join the nationwide Local Like Us marketing campaign, which aims to encourage customers to shop locally and bring more traffic to your store 

  • Significantly reduce your operating expenses, with low EFTPOS and merchant rates via Commonwealth Bank 

Support from leaders in retail

With a combined experience of over 40 years in the industry, our devoted electronic category team offers Members a vast assortment of products and solutions at competitive prices, along with supplementary business support. From inventory management, negotiating merchant rates, and lease agreements to staff training, our team can assist you in accomplishing your goals through their knowledge and expertise.

Meet the Team

Discover your friendly Leading Edge Electronics team today!

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Talin Danielian

 Head of Electronics & Repairs

Talin has extensive experience in the IT and consumer electronics industries which align perfectly with her passion for technology and make her an ideal Electronics & Repair Category Manager with the Members’ best interest at heart.

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Joanne Hodgson

Category Assistant, Electronics & Repairs

Joanne started working for LEG in 2016 and was instrumental in the formation of the Repair Group. Eventually moving across to the Electronics group where she uses her many years of support experience by delivering quality customer service.

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Megan Mawby

Category Assistant

Megan combines her frontline and online retail experience with from her role in the Microsoft Surface and XBOX teams to bring a unique blend of industry experience to the Computers category. Megan has an excellent understanding of all things tech, being an avid gamer and coder herself.

We’re here to help

You don’t have to go through all your challenges alone. In addition to our membership and category teams, our members have the support of experts and specialists in marketing, finance, operations and technology to help you reach more customers, manage cashflow, consolidate invoices and grow your business. Join Leading Edge and find out how we help independent retailers survive and thrive.

What Members Say

“LEG has made growing our business easy by offering continuous support for all aspects of our business and connecting us to some of Australia's largest suppliers.” 

–  Leading Edge Electronics Burnie 

Find the leading edge in eletronic retailing

Enjoy more customers, enhanced profitability, better connections, improved support and greater success!

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